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On PewDeePie and the end of #SubscribeToPewDeePie





This sucks. However, I get it. When you have a movement as large as what Felix had, you were going to get some fringe lunatics. When one of those lunatics vandalizes a war memorial, you start to second guess. When another shoots up a mosque and uses the movement to gain attention, then the right thing is to stop. Look, I'll never blast Felix for what he did because it was the right thing. 

Yet, it sucks because Pewds was an inspiration for me. I host a podcast that promotes independent horror and independent music. I believe in rebelling against big corporations (I think corporations go against the natural order of capitalism.), and I love the DIY movement. My heart and soul has been poured into my podcast (when I'm not burned out.) there are times I'm just gone, and I need a recharge. There are times where I wonder if this is even worth it. Sometimes, I just want to give up. Then, I see Felix and realize that a guy from Sweden screaming into a microphone became the biggest person on YouTube. That told me if I worked hard at it, eventually, good things will happen.

And in the end, that's what #SubscribeToPewDeePie really meant to me. I don't care what you think of him. To me, T-Series was everything that YouTube was becoming that we all hate. Soulless. You almost have to be famous to make it on YouTube, at least make it to where it's worth it these days. They have truly forgotten their roots. Pewds represents what the past of YouTube was supposed to mean. T-Series is where YouTube is headed. I know it's hard to think of Felix as the little guy, but the truth is, compared to the most popular entertainment channel in India, most everything would be little. It would have been a victory in a war against big entertainment, a war that's still winnable. 


So, buy good games from indie developers, seek out indie music, donate some money to your filmmaker friend, go out and make that content. We can still win this, even if right now, we feel that's next to impossible. 


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