The whole world seems to be taking on content creation in some form or another, be it streaming via Twitch/Mixer or Youtube, podcasting and blogging or design and cosplay. It's a massive, emerging market and you want in. We completely understand!
So we had our resident Hero - @TwistyShape - come up with some hints and tips to help you develop your brand, increase your footfall and get your foot in the door!
1. Social Media Networking
Networking forms the very basis of creating your brand - and you need to learn how to do this! If you pick up anything from this article, this is it! Twitter is your strongest tool! Learn it, use it and network your socks off! Don't just post about "your stream". Let people into who you are as a person, as well as your content. Tell people about you, what you like to do - reach as many different people in as many different walks of life as you can. Instead of waiting for people to interact with you, go forth and interact with them! Shake a few nests and create positive energy and you'll find people drawn to check you out!
Networking is key to growing your brand.
2. Failure to Prepare? Prepare to Fail!
Have a plan, don't go into Twitter or discords with poll after poll after poll. Trust me I learned it myself the hard way. People may vote but won't watch, draw a venn diagram if you want, games you enjoy, games you want to play and games that aren't TOO saturated. Telling people who you're gonna "Get your grind on" in FortNite, will not draw an audience because there are already literally thousands of creators offering the same but, if you're doing this as a hobby and don't care, put it entirely into the "games you enjoy" circle. An ideal outcome would be a happy medium of at least 2 of the circles!
Prepare your scenes ahead of time. Production value is everything! Take a few moments to check out other successful streamers. What is it that makes them successful, what is it that draws their particular audience in? What can you offer - what's your unique selling point?
3. Figure out why!
Hobbyist? Career? For kek? Because it beats playing alone? Figure out your why and use that to work out how much effort you want to put in. If you're a hobbyist and put in an hour or so a week, on top of when you're actually live, don't get upset if your community and viewer base doesn't grow. If you want to develop a career, you can't treat it as a hobby. It's a business first and foremost, and requires all the effort running a business takes. Treat it like a hobby and you'll be in for an unpleasant surprise. Work out what you want to be!
Ideally avoid falling asleep on camera...
4. Quit Yo Jibber-Jabber
Learn to chat about everything. Make sure its a happy medium of the game you are playing and of you as a person. Too much chat on the personal side, and those people watching for gameplay will GTFO. On the other hand, too much game-related chat and you will lose those watching for the entertainer's value. Take League of Legends for example; I'm telling people why I picked this Champion in my game today, what items I'm building and why there's a funny anecdote that happened in the previous game a few days ago"! Always be ready to make a joke at your own expense and have a list of go-to topics. Food. News. Weather. Movies. Just avoid politics at all cost! People love those topics and will always get involved in them.
Think about it. I bet you can chat for days about your favourite pizza, band, or horror film.
Most importantly, make sure you enjoy what you do. If you're not enjoying it for whatever reason, your audience will notice straight away!!
If you'd like to hear more from Twisty, be sure to follow him on Twitter and Twitch: